Circulation
magazine
The magazine Mercería Actualidad is the professional magazine with the highest penetration in the haberdashery sector, reporting on the current situation of the sector, the most relevant news, the novelties offered by the manufacturers brands of products, the most important events at national and international level , trends in the craft sector, etc … For this reason and with an uninterrupted trajectory since 1990, Mercería Actualidad is the reference support for manufacturers and wholesalers to communicate to the marketing channel (storekeepers and haberdashery stores) ) its news and proposals.
Mercería Actualidad (print version + online version) is the perfect medium to differentiate your brand from your competitors’, because of its extensive background , the valuable information it brings, and its service. Print publications contribute to brand recognition among professionals in the sector.
In addition, we send out weekly Newsletters to bring the latest information to all, including novelties by companies placing ads with us.
The magazine is distributed nationally and internationally among: specialised retailers, Hhaberdashery store chains, specialised haberdashery sections in large department stores, haberdashery agents and sellers, importers and wholesalers.
The magazine is widely circulated at the following fairs: h+h Handarbeit & Hobby (Cologne, Germany), Bisutex-Intergift (Madrid, Spain), Premiere Vision (Paris), Fimi (Valencia, Spain), Expo Mercería y Manualidades ( Mexico D.F., Mexico), Creativa Barcelona, Festival Internacional de Patchwork( Sitges, Barcelona), Handmade Festival (Barcelona y Madrid).
01 /
Frequency
Quarterly
March I June I September I December
02 /
Character
Specialized magazine for the promotion and information of haberdashery and handicraft
LANGUAGE
Spanish and English
READER’S PROFILE
Individual trader, Purchase and Product Managers.
INFLUENCE
NATIONAL
Specialised retailers Haberdashery store chains. Specialised haberdashery sections in large department stores. Haberdashery agents and sellers. All Spain.
INTERNATIONAL
Haberdashery and handicraft importers and wholesalers, department stores, shop chains and emblematic shops.
– Europe: Germany, France, Italy, Holland, Belgium, Switzerland, Austria, Portugal, Poland, Russia, Finland, Greece, Denmark, Hungary, Iceland, Ukraine, Cyprus, Bulgaria, Norway, Czech Republic and United Kingdom. Poland, Bulgary, Romania, Slowakia, Sweden, Ukraine, Hungary, Kazakhstan, Latvia, Lithuania, Malta, Czech Republic, Denmark, Finland.
– America: U.S.A., Canada Meico, Colombia , Costa Rica, Chili, Uruguay, Argentina, Brasil, Guatemala, Venezuela, Perú, Honduras, Panamá, Ecuador.
FAIR PROMOTION
The magazine is widely circulate at the following fairs: h+h Handarbeit & Hobby (Cologne, Germany), Bisutex-Intergift (Madrid, Spain), Premiere Vision (Paris), Fimi (Valencia, Spain), Expo Mercería y Manualidades ( Mexico D.F., Mexico), Creativa Barcelona, Festival Internacional de Patchwork( Sitges, Barcelona), Handmade Festival (Barcelona y Madrid).
2023
EDITORIAL
SCHEDULE
Once again this year, we would like to take part in your Sales & Marketing strategy. This is why we have developed an extensive number of topics including interesting information to reach your potential clients: retailers and wholesale dealers (please see publishing schedule attached).
Our online magazine also features details on new products, materials, collections and trends in the haberdashery and crafts sector. Our newsletter is regularly sent to contacts in our large database, also to share news with them all. Mercería Actualidad seeks to act as a representative of your brand. In fact, we want to be one more way of sharing information, a part of your marketing strategy.
